Target: The Gift
Brand
Date
Dec 2024
Description
Target's commercial project, The Gift, captures a narrative-driven look at urban transit through the lens of a teenager navigating city streets. The work utilizes live-action technique to ground the character-focused story within dynamic, everyday environments. Produced by Revolver and Will O'Rourke with agency support from AJF Partnership Melbourne, the film maintains a clean, cinematic aesthetic. Post-production from Fin Design + Effects rounds out the piece, which leans into natural light to establish its warm, realistic tone.
Style
Horizontal, Cinematic, Warm, Clean
Techniques
Natural light
Industries
Color
Light Grey
Jet Black
Background
Street
Context
TVC / TV Commercial
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