Target: That Target Feeling
Brand
Date
Jun 2024
Description
Target captures the spontaneity of the in-store experience with their latest commercial, That Target Feeling. Directed by the team at Mythology, the spot features diverse shoppers navigating store aisles, from cosmetics to home decor, while highlighting the brand’s signature retail environment. Utilizing a live-action technique, the film maintains a lively pace and utilizes natural lighting to showcase the energy of the shopping trip. The commercial centers on the movement of customers through the retail space, punctuated by the recurring presence of the brand's Bullseye mascot.
Style
Horizontal, Commercial, Action
Industries
Background
Retail Store
Context
TVC / TV Commercial
Associated creatives
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