Target
Lilly Pulitzer
Brand
ProjectLilly Pulitzer
Date
May 2026
Description
Target captures a celebratory mood in this fashion campaign for the Lilly Pulitzer collaboration. Set within a sun-drenched residence, the film channels a lively, high-energy atmosphere as guests move through a patterned, vibrant social scene. The commercial utilizes a warm, polished aesthetic to highlight the collection's prints and tailored fits. Featuring a mix of dance and social interactions, the production leans into a playful narrative that underscores the energy of the collaboration. Sound design and musical direction for the piece were provided by Heavy Duty Projects.
Style
Horizontal, Commercial, playful, Warm
Industries
Designer Fashion
Color
Magenta
Lime
Lemon
Background
Hotel Lobby
Context
TVC / TV Commercial
Associated creatives
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