Target: Kate Spade Collaboration
Brand
Date
Jun 2025
Description
Target brings its collaborative approach to the forefront in this lifestyle campaign, partnering with Kate Spade for a collection defined by patterned apparel and vibrant accessories. The production leans into a candid, observational aesthetic, following a diverse cast through urban streetscapes and park settings. Captured in warm, natural light, the live-action footage emphasizes shared social moments—from coffee shop interactions to leisurely city walks. The creative vision was steered by the team at Mythology, with Consulate managing the post-production and VFX work.
Style
Lifestyle, Horizontal, Warm
Techniques
Natural light
Industries
Background
Street
Context
Advertising Campaign
Associated creatives
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