Target: Fun 2
Brand
Date
Apr 2023
Description
Target's Fun 2 campaign captures a series of recreational scenes in a residential backyard, focusing on outdoor play and summer activities. The commercial features family-oriented vignettes including backyard games and bicycle riding, underscored by a bright and high-energy aesthetic. Produced by Fresh Film, the production utilizes natural light and clean, vibrant color grading to establish a playful atmosphere. The project leans into a live-action technique to showcase leisure items, utilizing props to frame the backyard setting.
Style
Horizontal, Commercial, playful, Warm, Clean
Techniques
Natural light
Industries
Color
Pure White
Lemon
Crimson
Background
Garden
Context
TVC / TV Commercial
Associated creatives
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