Target
Bullseye Audition
Brand
ProjectBullseye Audition
Date
Feb 2025
Description
Target brings its iconic mascot, Bullseye, to the screen in this animated commercial titled 'Bullseye Audition.' The project features the white bull terrier navigating a whimsical audition process set against a vibrant, saturated red studio backdrop. Produced by All Of Us Here, the spot utilizes high-energy 3D CGI animation to highlight the character's choreography and playful personality. The production leans into a polished, studio-based aesthetic, incorporating dynamic movement and clean framing to engage the viewer within the retail brand's recognizable visual identity.
Style
Vertical, Commercial, playful
Techniques
Animation, 3D render / CGI
Industries
Big Box Retail
Color
Pure White
Crimson
Background
White Seamless
Context
TVC / TV Commercial
Associated creatives
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