Target: Art Connects
Brand
Date
Oct 2024
Description
Target's 'Art Connects' is a motion graphics project that explores themes of connectivity through a minimalist visual language. Developed by Superfad Los Angeles and Catalyst Studios Minneapolis, the animation centers on a fluid sequence of ink-like line art and graphic shapes. The narrative unfolds on a monochromatic grey background, utilizing high-contrast black, white, and red motifs. The animation builds dynamically, featuring abstract gears, bridges, and silhouette-based movement that transitions through various landscapes.
Style
Horizontal, Cinematic, Graphic
Techniques
Animation, Motion Graphics
Industries
Color
Jet Black
Scarlet
Background
Solid Colour
Context
TVC / TV Commercial
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