Taco Bell, @Armani White: Build Your Own Craving Box
Brands
Date
Dec 2025
Description
Taco Bell partners with artist Armani White for the 'Build Your Own Craving Box' promotional campaign, bridging high-energy concert performance with commercial food cinematography. The production features live-action technique, capturing the intensity of a stage performance contrasted with crisp, tabletop-focused product shots. Developed by Deutsch LA, the project utilises fast-paced editing to align the brand with music culture. Production support was provided by Steelhead and The Roots Production Service, anchoring the horizontal video format in a dynamic, high-contrast aesthetic.
Style
Horizontal, Commercial, Action
Industries
Color
Jet Black
Pure White
Chocolate
Context
TVC / TV Commercial
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