Taco Bell: Viva Young
Brand
Date
May 2014
Description
The 'Viva Young' campaign for Taco Bell presents a narrative of youthful rebellion, centering on a group of elderly residents staging an adventurous nocturnal escape from their retirement facility. The film follows the group as they slip away to join a high-energy gathering, transitioning from quiet hallways to a spirited celebration. Executed with cinematic live-action technique, the production utilizes dramatic shifts between atmospheric night lighting and warm interior tones. The visuals incorporate slow motion to emphasize the playful, kinetic energy of the group's night out, anchored by a series of deliberate action sequences.
Style
Horizontal, Action, Cinematic
Techniques
Slow motion
Industries
Color
Navy
Charcoal
Background
Bedroom, Residential Building
Context
TVC / TV Commercial
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