Taco Bell Think Big - The Big Cheez-It Crunchwrap Supreme and Tostada 2024

About

Taco Bell promotes the Big Cheez-It Crunchwrap Supreme and Tostada in this cinematic campaign video. The footage focuses on the assembly of the snack-infused items, highlighting the textures and layers through slow motion close-ups. Developed by agency Deutsch, the spot features a moody interior aesthetic with warm, clean lighting across wooden surfaces. Production was handled by JOJX with support from The Lift, while Nomad UK and Chroma provided post-production and VFX services.