Taco Bell: The Nacho Chop
Brand
Date
Apr 2025
Description
Taco Bell leans into a playful promotional concept with 'The Nacho Chop,' a campaign developed by Publicis London and produced by Prodigious. The project introduces a guerrilla-style activation where individuals receive unconventional haircuts outside a storefront in exchange for free menu items. The spot utilizes a live-action technique, capturing casual, documentary-style interactions on the street. The visuals maintain an editorial look, incorporating vibrant purple branding elements and clean, action-oriented framing to highlight the promotion.
Style
Editorial, Vertical, Action, Clean
Industries
Color
Violet
Jet Black
Pure White
Background
Retail Storefront
Context
TVC / TV Commercial
Associated creatives
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