Taco Bell: Taco Day
Brand
Date
Oct 2021
Description
Taco Bell commemorates National Taco Day with this social media video, centering on a product reveal framed by vibrant purple neon typography. The motion graphics sequence transitions from a stylized speech bubble and emoji iconography into a sharp, textural shot of a signature crispy taco. Produced with a focus on animation, the piece channels a high-contrast aesthetic. It leverages a dark background to amplify the glow of its neon elements and concludes with the brand's primary visual identity. Sound design for the campaign was provided by Bozz1 Sound.
Style
Horizontal, Commercial, Neon
Techniques
Animation, Motion Graphics
Industries
Background
Concrete Texture
Context
Social Media / Short Form Video
Associated creatives
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