Taco Bell: Rogue
Brand
Date
Oct 2023
Description
Taco Bell leans into a humorous conversational narrative for this broadcast commercial, featuring Pete Davidson at a physical store location. The spot centers on the brand's breakfast menu offerings, juxtaposing dialogue with macro product cinematography. The production utilises live-action techniques to capture the restaurant interior, highlighting the food preparation process under natural light. Deutsch led the creative direction for this campaign, with production handled by Tool and Steelhead.
Style
Horizontal, Commercial
Techniques
Natural light
Industries
Color
Navy
Background
Retail Store
Context
TVC / TV Commercial
Associated creatives
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