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Taco Bell: Rogue

Date

Oct 2023

Description

Taco Bell leans into a humorous conversational narrative for this broadcast commercial, featuring Pete Davidson at a physical store location. The spot centers on the brand's breakfast menu offerings, juxtaposing dialogue with macro product cinematography. The production utilises live-action techniques to capture the restaurant interior, highlighting the food preparation process under natural light. Deutsch led the creative direction for this campaign, with production handled by Tool and Steelhead.

Style

Horizontal, Commercial

Techniques

Natural light

Industries
Color
Navy
Background

Retail Store

Context

TVC / TV Commercial

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