Taco Bell: Relive the '90s

Oct 2024

Taco Bell leans into a nostalgic visual palette for the 'Relive the '90s' campaign. This commercial highlights the 7 Luxe Cravings Box through a stylized lens, setting the fast food products within a vibrant, retro-inspired restaurant environment. The production channels a 1990s aesthetic, utilizing colorful geometric graphics and high-energy staging. The live-action technique is complemented by bright commercial lighting, focusing on the product details through warm tones and close-up photography. Creative oversight was led by Deutsch, with production, post-production, and sound design managed by Steelhead. Additional post-production and visual effects were provided by Apache.

Horizontal, Commercial, Minimalist, 1990s

Café

TVC / TV Commercial