Taco Bell
NCC PSA
Brand
ProjectNCC PSA
Date
Mar 2026
Description
Taco Bell leans into a nostalgic 1970s aesthetic for this commercial spot, featuring a cinematic live-action sequence that follows a couple in a vintage convertible. The narrative centers on a drive-thru encounter, highlighting the Naked Chicken Chalupa within a mid-century suburban setting. Developed by Deutsch, the production utilizes warm color grading and vintage film styling to achieve its period-accurate look. The project incorporates elements of humor throughout the spot, with sound design provided by Motive Music Sound.
Style
Humorous, Vertical, Cinematic, 1970s
Techniques
Super 8 / 16mm
Industries
Fast Food
Color
Crimson
Cream
Navy
Background
Street
Context
TVC / TV Commercial
Associated creatives
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