Taco Bell: NCC PSA
Brand
Date
Mar 2026
Description
Taco Bell’s latest commercial spot for the Naked Chicken Chalupa channels a distinct 1970s aesthetic, leaning into a nostalgic, cinematic tone. The film follows a couple in a vintage convertible on a drive-thru run, capturing a lighthearted, humorous atmosphere through its period-specific styling. Executed with a live-action technique, the production utilizes a warm color palette and Super 8 / 16mm inspired visuals. The creative direction was led by the team at Deutsch, with sound design and music provided by Motive Music Sound.
Style
Humorous, Vertical, Cinematic, 1970s
Techniques
Super 8 / 16mm
Industries
Color
Crimson
Cream
Navy
Background
Street
Context
TVC / TV Commercial
Associated creatives
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