Taco Bell
Fernando Mendoza OOH
Brand
ProjectFernando Mendoza OOH
Date
Apr 2026
Description
Taco Bell activates a large-scale out-of-home campaign, utilizing a prominent curved digital billboard to highlight community-focused creative content. The display features animated tributes to Fernando Mendoza, integrating brand identity within a high-traffic urban setting. The project captures the scale of the digital media installation through wide-angle cinematography. The execution leverages drone footage to frame the billboard against the surrounding cityscape, maintaining a clean and commercial aesthetic.
Style
Horizontal, Commercial, Clean
Techniques
Drone footage
Industries
Fast Food
Color
Pure White
Royal Blue
Charcoal
Background
Street
Context
Out of Home (OOH)
Associated creatives
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