Taco Bell: Deluxe Box, Making Of

Dec 2025

This behind-the-scenes production document chronicles the making of a commercial campaign for Taco Bell, capturing the technical and creative collaboration required to assemble a food-focused spot. The footage tracks the project from set preparation and storyboard review through to the final live-action capture. Produced by Steelhead, with production services provided by The Roots Production Service and agency oversight from Deutsch LA, the video leans into a documentary aesthetic. It highlights the coordination between food styling, camera department setups, and on-set talent direction, utilizing a vibrant, clean visual language to showcase the mechanics of food and beverage advertising production.

Documentary, Horizontal, Clean

Brand Film / Corporate Video