TAC E-scooters Footpath 15sec 2024

About

This stop-motion animation commercial for TAC created by Clemenger BBDO, MADE THIS, and Mighty Nice illustrates the dangers of e-scooter footpath riding. The video features articulated action figure characters in a detailed urban street miniature set. A man wearing a red helmet and dark vest rides an e-scooter on a pavement, nearly colliding with a pedestrian before crashing into a woman outside a storefront. The miniature environment includes brick buildings, storefront windows, parked cars, and street foliage, captured with cinematic framing and dynamic stop-motion animation techniques.