Sweet Cheeks

Aug 2024

Sweet Cheeks receives a comprehensive visual overhaul in this brand identity project, which spans retail signage, packaging design, and digital installations. The visual system leverages a clean, high-contrast aesthetic, utilizing bold typography and playful graphic elements to define the brand's presence across food and beverage touchpoints. The collateral employs diverse techniques, ranging from 3D render/CGI visuals to tactile, grainy textures and direct flash photography. The identity features consistent use of sans-serif layouts and geometric motifs, applied across menu boards, takeaway packaging, and promotional posters. Creative efforts were led by Slope, Otherwise, and Blair Hodge on graphic design, with Osvald Landmark contributing to the project’s type design.

Horizontal, Commercial, Clean