The brand identity for Sweet Cheeks spans retail environments, product packaging, and digital signage, anchored by a focus on bold typography and graphic design. The project integrates varied visual elements including custom menu boards, promotional posters, and diverse ice cream packaging featuring illustrative and ghost-themed motifs. The aesthetic leans into a clean, commercial style, often utilizing sharp flash lighting and high-contrast layouts.
Creative contributions for this visual identity were led by designers Slope, Otherwise, and Blair Hodge, with additional type design provided by Osvald Landmark. The work extends across physical collateral—such as menus and receipts—and immersive 3D renders, maintaining a cohesive graphic language through recurring palettes and textured backgrounds.
