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BrandSweet Cheeks
ProjectBrand Identity
Hand reaching into a store freezer shelf filled with Sweet Cheeks ice cream tubs next to large typography on a black background

Sweet Cheeks Brand Identity 2024

Associated creatives

Slope
SlopeGraphic Design
Otherwise
OtherwiseGraphic Design
Blair Hodge
Blair HodgeGraphic Design
Osvald Landmark
Osvald LandmarkType Design

Tags

ice cream tubsweet cheeks ice creamretail freezerice creamhand reaching for ice cream

Description

This project showcases the brand identity for Sweet Cheeks, featuring ice cream tubs stocked inside a retail store freezer unit. A hand is captured reaching for one of the branded containers on the wire shelving. Beside the product display, a bold black panel features large white typography reading The Edit Vol. 147. The design work credits Slope, Otherwise, Blair Hodge, and Osvald Landmark.

Style

Horizontal, Commercial, Clean

Techniques

Typography

Industries

Grocery

Color

Pure White (50%)
Jet Black (40%)
Blush (10%)

Background

Retail Store

Context

Advertising Campaign, Catalogue