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Hand reaching into a store freezer shelf filled with Sweet Cheeks ice cream tubs next to large typography on a black background

Sweet Cheeks Brand Identity 2024

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Description

This project showcases the brand identity for Sweet Cheeks, featuring ice cream tubs stocked inside a retail store freezer unit. A hand is captured reaching for one of the branded containers on the wire shelving. Beside the product display, a bold black panel features large white typography reading The Edit Vol. 147. The design work credits Slope, Otherwise, Blair Hodge, and Osvald Landmark.