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BrandSweet Cheeks
ProjectBrand Identity
Person holding several ice cream tubs featuring Sweet Cheeks branding and artistic labels

Sweet Cheeks Brand Identity 2024

Associated creatives

Slope
SlopeGraphic Design
Otherwise
OtherwiseGraphic Design
Blair Hodge
Blair HodgeGraphic Design
Osvald Landmark
Osvald LandmarkType Design

Tags

ice cream tubssweet cheeks ice creamice cream packagingproduct packagingice cream container

Description

A person is holding an arrangement of multiple ice cream tubs for the Sweet Cheeks brand identity project. The packaging features a variety of distinctive labels, including classical artistic illustrations, cheeky imagery, and playful ghost graphics paired with bold typography. The person wears a black t-shirt while cradling the containers against a neutral backdrop. Graphic design credits include Slope, Otherwise, Blair Hodge, and Osvald Landmark for type design.

Style

Horizontal, Commercial, Clean

Techniques

Typography

Industries

CPG / Packaged Food

Color

Jet Black (50%)
Pure White (30%)
Caramel (20%)

Background

Grey Seamless

Context

E-commerce / Product