TOAD: Brand Identity

Aug 2024

The brand identity for TOAD encompasses a multifaceted design system spanning corporate collateral, architectural visualization, and digital UI. The work leverages clean, minimalist typography and a distinct color palette to unify disparate project outputs, ranging from printed stationery to immersive 3D architectural renders. The identity leans into geometric precision, utilizing bold typographic branding across both physical and digital mediums. From the textural contrast of business cards placed in urban environments to the atmospheric, cinematic qualities of the 3D CGI architectural renders, the project maintains a consistent visual language through sharp vector styling and structured composition. Designed by Otherwise, the branding extends into web design and motion graphics, where custom letterforms and fluid animations highlight the adaptability of the visual system across corporate and residential sector applications.

Clean

Brand Film / Corporate Video