Niko

Jun 2023

The brand identity for retail furniture label Niko centers on a minimalist aesthetic that spans digital, print, and physical touchpoints. Graphic designer Blair Hodge developed a cohesive visual language defined by clean typography, serif headings, and a geometric arch icon that reinforces the brand's modular and functional focus. The project incorporates a versatile design system, applied across high-contrast e-commerce interfaces, tactile kraft paper packaging, and architectural outdoor signage. The execution leverages hard lighting and directional shadows to emphasize material textures, while motion graphics and 3D render techniques bring the interior-focused product photography to life. This comprehensive identity system maintains a consistent, refined tone across both digital assets and physical retail collateral.

Horizontal, Commercial, Clean