Subway highlights its steak-based menu offerings in this commercial campaign featuring Olympic ice hockey player Melodie Daoust. The spot moves from a restaurant interior to the high-contrast environment of an indoor hockey arena, utilising dramatic stadium lighting and atmospheric haze to frame the talent.
Produced in partnership with agency Dentsu Creative Canada, the work focuses on product-forward cinematography. The live-action technique emphasises clean framing as the narrative transitions to a final, detailed sequence of a prepared steak sandwich.
