Subway MelodieDaoust 2024

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This commercial video for Subway features Canadian Olympic ice hockey player Melodie Daoust in an indoor hockey arena setting. The spot opens with a Subway restaurant interior before transitioning to the ice rink where Daoust stands in full hockey gear, holding a stick under dramatic stadium lighting and haze. The video concludes with product shots of a freshly prepared Subway sandwich stacked with steak, melted cheese, tomatoes, peppers, and olives. The commercial was produced as part of the MelodieDaoust project with creative agency Dentsu Creative Canada, media planning by Carat Canada and Doner North, and PR support from Veritas Communications.