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Brand
Subway
ProjectSUBconcious

Subway SUBconcious 2026

Associated creatives

Jeff Klein
Jeff KleinChief Marketing Officer
MARTIN*
MARTIN*Advertising Agency
MJZ
MJZProduction
Nick Ball
Nick BallDirector
Trim Editing US
Trim Editing US
Peter Sciberras
Peter SciberrasEditor
Tony LaRocca
Tony LaRoccaEditor
Royal Muster - Color
Royal Muster - ColorPost Production / VFX
Mikey Pehanich
Mikey PehanichColourist
Untold Studios
Untold StudiosPost Production / VFX
Overcoast Music
Overcoast MusicMusic / Sound
Matt Whitworth
Matt WhitworthSound Mix
Main Character
Main CharacterRepresentation / Agent

Tags

subway commercialsubway adsubway subconciouscommercial videoadvertising campaign

Description

Subway commercial campaign titled SUBconcious, directed by Nick Ball and produced through MJZ, exploring the comedic inner dialogue people have regarding their food choices. The video features a series of cinematic vignettes with characters interacting with their subconscious selves in everyday settings, from cars and kitchens to saunas and outdoor lots. Editing was handled by Peter Sciberras and Tony LaRocca at Trim Editing US, with color grading by Mikey Pehanich at Royal Muster and sound mix by Matt Whitworth through Overcoast Music. The campaign humorously highlights the internal struggle of wanting to eat better versus indulging in cravings.