Subaru: Way more wilder
Brand
Date
Jun 2023
Description
Subaru’s ‘Way More Wilder’ campaign positions the automotive brand within a cinematic, nocturnal landscape. This live-action commercial follows a family navigating winding, forested mountain roads, balancing exterior tracking shots of the SUV with intimate interior glimpses of the vehicle’s dashboard and passenger experience. The project leans into moody atmospheric visuals, using the dense, evergreen setting to emphasize the vehicle's presence. Creative development for the campaign was led by Zulu Alpha Kilo.
Style
Horizontal, Cinematic
Industries
Color
Navy
Jet Black
Background
Forest
Context
TVC / TV Commercial
Associated creatives
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