Subaru Way more funner 2023

About

Subaru's campaign 'Way more funner' positions the brand within the electric and automotive space through a narrative-driven commercial. The film follows a young passenger observing changing natural environments from the vehicle, framing the car's performance against wooded, coastal, and mountainous terrains. The production utilizes live-action technique and drone footage to capture the SUV's handling in varied weather conditions. With a cinematic aesthetic defined by cool, atmospheric color grading and dynamic tracking perspectives, the project highlights the vehicle's role in travel and outdoor engagement. Agency duties for this production were handled by Zulu Alpha Kilo.