Subaru: Trust

Dec 2024

Subaru’s 'Trust' campaign spotlights the brand’s electric and all-wheel-drive lineup, positioning the vehicles as companions for both daily travel and off-road exploration. The cinematic live-action footage tracks diverse drivers and families as they traverse wooded trails and rural landscapes, emphasizing the functional versatility of the vehicles in varying environments. The narrative, developed by agency Zulu Alpha Kilo with production by Someplace Nice, leans into a candid, observational tone. Warm color grading and natural lighting are used to highlight the vehicles' design details against the organic backdrop of the outdoors. The project was completed with additional production support from Zulubot, post-production and VFX by Alter Ego, and music and sound composition by Eggplant Music & Sound.

Horizontal, Cinematic

TVC / TV Commercial