Subaru: Solterra
Brand
Date
May 2025
Description
Subaru highlights the launch of the Solterra, the brand's first all-electric SUV, through a documentary-style retreat in Napa Valley. The production follows a group of content creators as they engage with the vehicle in an outdoor setting, capturing their initial interactions and impressions. Utilizing a clean, natural light aesthetic, the film balances wide landscape cinematography with detailed product shots of the EV. The piece leans into a live-action technique, focusing on the integration of the vehicle within the environment during the retreat experience.
Style
Documentary, Horizontal, Warm, Clean
Techniques
Natural light
Industries
Color
Slate
Navy
Background
Hotel
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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