Subaru: Scary Winter
Brand
Date
Feb 2023
Description
This automotive commercial for Subaru, titled Scary Winter, captures the vehicle navigating challenging weather conditions. The spot leans into a cinematic aesthetic, featuring wide aerial perspectives of snow-covered mountain passes and intimate interior shots that highlight the vehicle's handling on icy, winding roads. The production, developed in collaboration with agency Zulu Alpha Kilo and production house Circle Productions, utilizes drone footage to emphasize the scale of the winter landscape. The visual execution relies on live-action techniques and cold blue-toned atmospheric lighting to ground the narrative in its seasonal setting.
Style
Horizontal, Cinematic
Techniques
Drone footage
Industries
Color
Navy
Charcoal
Background
Road
Context
TVC / TV Commercial
Associated creatives
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