Subaru: Runaway Canoe
Brand
Date
Sep 2023
Description
Subaru presents Runaway Canoe, a commercial film capturing a lighthearted family excursion in a scenic lakeside setting. The production explores the interaction between the vehicle, a drifting canoe, and a canine passenger, utilising a live-action technique to ground the narrative in an outdoor, recreational context. Produced by Easy Mondays, the film leans into a warm, cinematic aesthetic. The execution combines drone footage to establish the woodland environment with dynamic, action-oriented shots that highlight the family's spontaneous reaction to the runaway vessel.
Style
Horizontal, Action, Cinematic, Warm
Techniques
Natural light, Drone footage
Industries
Color
Pure White
Crimson
Background
Lake
Context
TVC / TV Commercial
Associated creatives
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