Subaru: Made to Grow
Brand
Date
Jun 2023
Description
Subaru explores the evolution of family milestones in 'Made to Grow', a commercial campaign focused on vehicle reliability through changing life stages. The narrative follows a couple across several years, bridging the transition from wedding celebrations to the demands of modern parenthood. Developed by agency Zulu Alpha Kilo, the project leans into a lifestyle aesthetic through live-action technique. The cinematography utilizes warm color grading and natural lighting to emphasize the vehicle's role in daily routines and outdoor landscapes.
Style
Horizontal, Commercial, Warm
Industries
Color
Pure White
Navy
Background
Forest
Context
TVC / TV Commercial
Associated creatives
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