Subaru: Made to be Safe
Brand
Date
Jun 2023
Description
Subaru's 'Made to be Safe' commercial explores the brand's focus on vehicle safety technology through a suburban lens. Created by agency Zulu Alpha Kilo, the spot centres on a silver SUV navigating a residential driveway. The film utilizes cinematic framing and live-action technique to detail interactions between the vehicle’s safety systems, a driver, and a pedestrian. The narrative relies on warm, sun-drenched lighting to ground the automotive features in an everyday setting.
Style
Horizontal, Cinematic
Industries
Color
Silver
Background
House
Context
TVC / TV Commercial
Associated creatives
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