Subaru: G.O.O.A.T
Brand
Date
Mar 2023
Description
Subaru Canada's G.O.O.A.T campaign for the Subaru Outback centers on a lighthearted comparison between the vehicle's off-road capabilities and the natural agility of a mountain goat. Filmed on location across rugged mountain trails and river crossings, the commercial highlights the SUV's performance through a series of live-action sequences. The creative direction, led by Zulu Alpha Kilo and Ted Lalka, utilizes natural light to emphasize the textured landscape and vehicle design. The production, supported by Spy Films and Subaru Canada Inc., relies on cinematic cinematography to capture the interplay between the machine and the wilderness.
Style
Humorous, Horizontal, Commercial, Cinematic
Techniques
Natural light
Industries
Color
Olive
Pure White
Background
Mountain
Context
TVC / TV Commercial
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