Subaru: Drop Off
Brand
Date
Jan 2018
Description
This automotive campaign for Subaru, titled Drop Off, features a humorous narrative centered on a group of golden retrievers at a local school. The spot leans into clean, live-action production, utilizing natural light to capture the interactions of the dogs as they arrive for their session. Developed by agency Carmichael Lynch with production by Skunk, the commercial maintains a cinematic quality throughout the sequence. The project captures the essence of the automotive brand through an approachable, character-driven lens.
Style
Humorous, Horizontal, Cinematic, Clean
Techniques
Natural light
Industries
Color
Pure White
Beige
Background
Residential Building
Context
TVC / TV Commercial
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