Subaru: Car Wash
Brand
Date
Jan 2018
Description
Subaru presents Car Wash, a commercial project that captures an automotive setting through a lighthearted lens. The spot features an SUV navigating a car wash station, with a cast of golden retrievers participating in the cleaning process. Produced by Skunk with creative support from agency Carmichael Lynch, the project leans into live-action techniques to emphasize a playful interaction between animals and the vehicle. The narrative is framed by natural light, set against a wooded landscape.
Style
Horizontal, Commercial, playful
Techniques
Natural light
Industries
Color
Medium Grey
Nude / Sand
Background
Street
Context
TVC / TV Commercial
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