Strand Bags: Summer

Jan 2022

Strand Bags presents the Summer campaign, a vibrant showcase of seasonal accessories captured across a series of outdoor, sun-drenched settings. Produced by Brooke Smith, the campaign utilizes a high-saturation palette and clean geometric lines to highlight a range of handbags and luggage. The imagery leans into a playful, commercial sensibility, featuring models in coordinated summer attire across locations ranging from coastal backdrops to pastel-toned architectural environments. Techniques such as natural light and warm, saturated colour grading define the aesthetic, emphasizing the crisp textures of the accessories and their vivid, pastel tones. The campaign frames the collection through candid interactions and stylized portraits that emphasize a cheerful, warm-weather atmosphere.

Vertical, Commercial, Warm

Natural light

Advertising Campaign