Senser

Jun 2020

The brand identity for Senser is a masterclass in modern visual storytelling, blending botanical elegance with a sharp, graphic sensibility that commands attention in the competitive beverage industry. Orchestrated through the collaborative efforts of Magpie Studio, Fuller, Today Studio, Andrés Higueros, and Ward Heirwegh, the project transcends traditional packaging to create a cohesive ecosystem of design. The aesthetic leans into a sophisticated commercial minimalism, utilizing high-key lighting and macro focus to emphasize the intricate line-art illustrations that define the brand. By incorporating varied techniques—from delicate screen print effects on recycled paper coasters to bold, structural 3d render and cgi compositions—the design team establishes a tactile, premium narrative. The typography, a deliberate mix of structured serif and clean sans-serif styles, provides a rhythmic consistency across glass bottles, stationery suites, and collateral materials. Senser successfully balances these artistic flourishes with functional clarity, ensuring that even the most complex graphic elements remain grounded in a clean, professional aesthetic. The final result feels less like mere marketing and more like a curated lifestyle experience, where vibrant, saturated color palettes intersect with natural textures to communicate a sense of refined craftsmanship. This identity project highlights how intentional design choices and high-quality material selection can elevate a brand, turning standard product packaging into an immersive, multi-dimensional encounter with the product itself.

Commercial