Story Horse Brand Identity 2025

Description

This black and white line art illustration sheet features a recurring horse-headed character depicted in a variety of whimsical and humorous situations. Created for the Story Horse brand identity project with graphic design by Andrés Higueros and photography by Juan Pablo Tavera, the collection showcases dynamic poses including surfing, relaxing, tumbling, and interacting with everyday objects. The minimalist monochrome style relies on clean inked outlines against a solid white background, emphasizing character expression and playful narrative action.

Style

Artistic, Humorous, Vertical, Clean

Techniques

Ink

Color

Background

White Seamless

Context

Advertising Campaign