The brand identity for Mesobis centers on a minimalist design language that blends bold, high-contrast typography with a vibrant, colour-blocked packaging system. Designed by Andrés Higueros, the project spans both graphic design for custom letterforms and product photography that highlights the tactile matte finish of the packaging.
Captured through an editorial lens, the visual identity incorporates both studio-based commercial photography and candid, grainy lifestyle portraits. The project makes extensive use of clean, minimalist layouts to ground the brand’s distinct typography and product-focused imagery.
