Mesobis

Dec 2022

The brand identity for Mesobis centers on a minimalist aesthetic that bridges commercial packaging and editorial lifestyle imagery. Designed by Andrés Higueros, the project establishes a modern visual language through clean typography and a high-contrast palette. The identity spans product photography and graphic design, utilizing vector-based layouts and bold monochrome motifs. These elements are paired with candid lifestyle portraits, incorporating grainy, analogue film textures and natural lighting to create a distinct visual presence for the brand. Across both the apparel and packaging applications, the work emphasizes striking color-blocked design and direct, even studio lighting to highlight the matte finish of the product materials.

Clean, Horizontal, Commercial

Advertising Campaign