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Hand-drawn black line illustration of a horse head above stylized lettering reading Story Horse on a solid green background

Story Horse Brand Identity 2025

Associated creatives

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Description

Brand identity design project for Story Horse featuring a whimsical hand-drawn black ink illustration of a horse head paired with stylized typography against a solid green background. The composition centers the playful equine sketch above stacked handwritten lettering that spells out the brand name. Clean lines and graphic simplicity define the visual style of this brand identity piece. Andrés Higueros contributed graphic design and Juan Pablo Tavera contributed photography to the project.

Style

Horizontal, Commercial, Graphic

Techniques

Typography, Ink

Color

Jet Black (20%)

Background

Solid Colour

Context

Advertising Campaign