Stop the Traffik

Jun 2024

Fold7Design developed a comprehensive brand identity for the non-profit organisation Stop the Traffik, establishing a visual language for global public awareness. The system centers on a high-contrast palette of vibrant yellow and monochromatic elements, designed to cut through the visual noise of urban environments and digital feeds alike. The project encompasses a wide range of collateral, from large-scale outdoor advertising banners and bus shelter displays to animated data visualisations and interactive web interfaces. By employing graphic collage and motion graphics, the studio creates a modular system that communicates complex exploitation metrics and advocacy statistics with clarity. Supporting assets, including report binders and branded apparel, extend the identity across physical and digital touchpoints. The execution relies on minimalist sans-serif typography and structured grid layouts to maintain a consistent professional aesthetic across diverse campaign applications.

Horizontal, Commercial, Clean

Public Awareness

Brand Film / Corporate Video