Near

Jan 2024

Near, a key player in the apps and digital platforms space, refreshed its brand identity through a comprehensive system developed by Fold7Design. The project spans physical event signage, including the Nearcon 23 installation, and a suite of digital assets that unify the platform's presence across web and mobile interfaces. The design framework leans into a minimalist aesthetic, utilizing high-contrast motion graphics, clean vector iconography, and a structured typographic hierarchy. The identity balances technical utility with approachable visual communication, employing vibrant accent colors against dark backgrounds to highlight data-driven metrics and interface elements. Fold7Design applied this consistent visual language across various media, from large-scale outdoor displays to intimate screen-based digital products.

Horizontal, Clean, Commercial

Apps & Digital Platforms

Brand Film / Corporate Video