The Cazoo brand identity project establishes a comprehensive visual language for the automotive platform, blending bold typography with a high-contrast color palette of red and green. Developed by Fold7Design, the system encompasses an extensive range of assets, from bespoke typeface design and custom iconography to dynamic motion graphics for digital and out-of-home applications. The work emphasizes clean, minimalist graphic execution, utilizing geometric forms and structured layouts to communicate vehicle features and service offerings. By integrating animated UI elements and custom glyphs, the identity provides a cohesive framework for digital advertising and consumer-facing applications. The project translates technical vector precision into fluid, playful motion design that maintains visual consistency across diverse formats.
