Cazoo

Brand Identity

Brand

Cazoo

ProjectBrand Identity

Date

May 2025

Description

Cazoo introduces a cohesive brand identity system that translates its digital automotive platform into a tactile and motion-led visual language. Designed by Fold7Design, the project centers on a bold red and green color palette, a bespoke typeface titled Cazoo Sans, and a suite of custom car-themed glyphs that unify the brand's aesthetic across digital and physical touchpoints. The project incorporates dynamic motion graphics and minimalist icon design to communicate service features—from vehicle history to charging—in a clean, highly legible format. By focusing on fluid transitions and grid-based layouts, the identity highlights technical precision and modern digital advertising principles. The execution spans diverse formats, including out-of-home installations, app interfaces, and animated asset sequences, maintaining a consistent graphic aesthetic throughout.

Style

Horizontal, Commercial, Clean

Techniques

Motion Graphics

Background

Solid Colour

Context

Brand Film / Corporate Video

Associated creatives

Fold7DesignGraphic Design

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Cazoo

Brand Identity

Associated creatives

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