Brand
ProjectBrand Identity
Stop the Traffik Brand Identity 2024
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Description
This animated video features a series of monochrome graphic collage compositions set against solid colored backgrounds for the Stop the Traffik brand identity project by Fold7Design. Each sequence combines historical or journalistic imagery of people in labor or vulnerable situations with geographic maps, icons like Bitcoin and passports, and typography. The bold graphic design employs clean white geometric frames and minimalist sans-serif text labels to underscore themes of labor exploitation, forced marriage, and human trafficking. The stark contrast between the monochrome cut-out elements and vibrant solid background colors creates a compelling visual narrative.