unknown: Brand Identity

Sep 2024

This brand identity project, developed by Fold7Design, centres on a high-contrast digital aesthetic for the technology sector. The visual language leans into motion graphics and kinetic typography, utilizing a vibrant neon green and monochromatic palette to establish a distinct, modern identity. The creative execution incorporates glitch-style transitions and pixelated elements, drawing on retro computer graphics to ground the interface-driven concept. Across both static graphic assets and motion sequences, the work integrates UI elements with clean sans-serif type to communicate digital ownership and data sovereignty. The project spans various formats, including social-ready vertical video and commercial-style horizontal motion graphics, maintaining a consistent application of abstract geometry and terminal-style motifs across all touchpoints.

Horizontal, Commercial