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Brand Identity






Sep 2024
This brand identity project, developed by Fold7Design, centers on a high-contrast visual language for an apps and digital platform client. The work utilizes a palette of neon green and monochrome tones, anchoring the brand in a digital-first aesthetic that emphasizes themes of data sovereignty and digital ownership. Techniques such as kinetic motion graphics and retro computer-inspired pixel art are layered across various touchpoints, from smartphone interfaces to physical merchandise like tote bags. The design system leverages sharp typography, glitch-style transitions, and clean UI elements to maintain a coherent, tech-focused look across both static graphic design assets and motion-based media.
Horizontal, Commercial
Apps & Digital Platforms