Stockholms Stadsmission
Break the Loop
ProjectBreak the Loop
Date
Dec 2024
Description
Stockholms Stadsmission highlights the cycles of domestic instability in 'Break the Loop,' a campaign film that explores life within a cluttered, lived-in home. The production, crafted by agency TBWA\Stockholm and production house New Land, uses an intimate, observational approach to ground the narrative. The project leans into a documentary aesthetic, utilizing natural light and a monochrome color palette to establish its tone. Through its focused, cinematic framing, the film invites viewers into a quiet, domestic space, relying on live-action technique to convey its story.
Style
Documentary, Horizontal, Cinematic, Monochrome, Warm
Techniques
Analogue / film, Natural light
Industries
Charitable Organisations
Color
Charcoal
Chocolate
Background
Living Room
Context
Brand Film / Corporate Video
Associated creatives
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