Puma's latest fashion campaign, SNS, centers on a cinematic narrative set within the moody, wood-paneled confines of a traditional cinema. The production leans into a clean, deliberate aesthetic, contrasting intimate close-ups of the subject with the surreal repetition of an audience composed entirely of identical figures.
The project utilizes live-action techniques to build its atmosphere, supported by dramatic lighting that elevates the vintage theatre setting. Production was handled by New Land, with post-production and VFX contributions from Misgena Mgmt, Tint Post, and SEC STUDIO. Sound design and music were provided by SENSE SOUND.
