Puma: SNS
Brand
Date
Jan 2025
Description
Puma's latest fashion campaign, SNS, centers on a cinematic narrative set within the moody, wood-paneled confines of a traditional cinema. The production leans into a clean, deliberate aesthetic, contrasting intimate close-ups of the subject with the surreal repetition of an audience composed entirely of identical figures. The project utilizes live-action techniques to build its atmosphere, supported by dramatic lighting that elevates the vintage theatre setting. Production was handled by New Land, with post-production and VFX contributions from Misgena Mgmt, Tint Post, and SEC STUDIO. Sound design and music were provided by SENSE SOUND.
Style
Horizontal, Cinematic, Moody, Clean
Industries
Color
Jet Black
Burgundy
Background
Theatre
Context
TVC / TV Commercial
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