Stella Artois
Spending Time
Brand
ProjectSpending Time
Date
Mar 2020
Description
Stella Artois explores the tension between modern social obligations and the comfort of connection in its Spending Time campaign. The spot transitions from city streets at night, where individuals weigh their excuses for canceling plans, into the warmth of a tavern gathering. Featuring a live-action technique with cinematic warm lighting, the film pivots from the cold solitude of the outdoors to an inviting, foliage-filled interior space. The narrative leans into the value of in-person social moments, moving beyond the digital excuses of daily life to celebrate communal gathering.
Style
Horizontal, Commercial, Cinematic, Warm
Industries
Alcoholic Beverages
Background
Bar
Context
TVC / TV Commercial
Associated creatives
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